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Our Vision

“VR Steel will pioneer the global industry of fabricated mining equipment attachment supply. Whilst running the most advanced steel service businesses in South Africa; it will develop the technical skills and agility to provide the associated and necessary service response to achieve this status.”

The most successful steel service centre that is renowned for its excellent customer service and its commitment to community enhancement.

Amplification:

VR Steel’s vision achieves success through carefully enhancing its reputation as the major designer, builder and repairer of optimized mining equipment attachments worldwide.

VR Steel will grow its steel service business with more advanced equipment and greater technical expertise.
The company will expand into calculated joint ventures with suitable partners to successfully diversify areas of business, and provide additional off-take of product and/or make a significant contribution to the corporate bottom line.

In striving toward these goals, VR Steel establishes the following:

  • An entrepreneurial environment of challenge and satisfaction for all staff members where a culture of service to both customers and colleagues not only can, but is seen to flourish;
  • A portfolio of satisfied and loyal clients who will continue to support the business and to prioritize their needs via the preferential placement of orders on VR Steel;
  • Enduring business partnerships which meet the marketing aspirations and financial objectives of the capital providers;
  • An entrepreneurial environment of challenge and satisfaction for all staff members where a culture of service to both customers and colleagues not only can, but is seen to flourish;
  • A portfolio of satisfied and loyal clients who will continue to support the business and to prioritize their needs via the preferential placement of orders on VR Steel;
  • Enduring business partnerships which meet the marketing aspirations and financial objectives of the capital providers;